Monday, October 22, 2007

The Play:
I'll say this. The characters went to different ends to make their ends meat. From the audience, we question what their motivation is. Their motivation might be to make the highest dollar or to just feed the mouths of the people in their family.

It's really easy for us to say what we "would do" compared to what we would actually do in the situation. I'm starting to think that "corporate America" is unavoidable sometimes. We have to either make an ethical decision, or not eat. It's largely about choosing your battles to do what's right in today's present time.

Flog:
I have mixed feelings about these. It's good for companies, but it might not be the best use of a company's resources. It's kind of a shot gun way of marketing, and hard to measure the rate-of-return.